Why do I need a sed-card?

Decades ago the New Yorker agency *Sed & Parker* had the idea to take pictures of all their models. They printed the fotos on A5 cards, added the model's name, measures and other important data and sent them to their clients in order to simplify the process of selecting a model.

This procedure was very successful and spread all over the world. Normal standard is:

Cover: Portrait

The task of the portrait is to come "in touch" with you. The spectator has to feel pleased and finally he should be convinced that you are the one he was looking for.

It is not important whether your face is shown fullsize or a bit smaller. Your face has to be presented from the most attractive side, and nothing shall turn away the spectator's attention from it.